Hpnotiq also produces "Harmonie", which is purple. It is the fourth best-selling imported liqueur in the United States, according to Adams Beverage Media. Hpnotiq is bottled in France's Cognac region and made with cognac and triple-distilled French vodka. The brand earned Yakoby a reported $50 million. of Great Neck, New York in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries. The brand was originally distributed by Wingard Inc. On his 2002 hit single "This Is My Party", Fabolous started his first verse with:"Ain't no tellin' what this Hpno' will do to me." A cocktail called " Incredible Hulk", whose color was reminiscent of the comic book hero, was made at Combs' Justin's restaurants. He mentioned it in at least four songs on his album, Street Dreams. Fabolous was instrumental in their success. Kelly, Ludacris, Missy Elliot, Jay-Z, Lil’ Kim, Fabolous and Diddy. Urban and hip-hop groups began to promote the brand in music videos, on stage, and in rap lyrics from Kanye West, R. The big break came when hip-hop impresario Sean "Diddy" Combs agreed to sell the drink in his restaurant chain Justin's in New York.
Hypnotic blue drink series#
They then promoted the drink in clubs and bars through a series of promotional events and parties that worked Storm's music industry contacts. Yakoby and Storm failed to sell the concept to major beverage manufacturers. Nick Storm, a Yonkers, N.Y., native, partnered with Yakoby to promote it.
Through Solomon Yakoby's contacts, Solomon and Raphael Yakoby met Nick Storm.
Raphael Yakoby raised money to start the new company receiving $200,000 from his brother Solomon Yakoby who in return received a 50% ownership in the company. After seeing a blue perfume at Bloomingdale's, he decided to create a blue liqueur. Hpnotiq was created in 2001 by Raphael Yakoby, a college dropout living with his parents on Long Island, New York. It is 34 proof (17% ABV) and is available in over 70 countries. It is native to New York, but bottled in France by Heaven Hill Distilleries, made from fruit juices, vodka and cognac. Hpnotiq (pronounced "hypnotic") is an alcoholic beverage.
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